Strategic Client / Account Management
Account management is the daily management of client accounts to ensure they continue to do business with your company. This function is an important extension of the sales process and starts immediately after a business gets new customers. It is crucial to master the skills of Managing Grow Revenues From Your Existing Clients, Understand the challenges in key account management, What works & what doesn’t,
What can you do to be more effective.
Learning Objective
Strategic Client Book Management for B2C :
- Grow revenues from your existing clients
Strategic Account Book Management for B2C :
- Understand best practices for key account management
- Increase profitability by focusing on the right activities for the right client
Training Outline
- PERFORM – Account Management Framework
- Creating your account plan